Rugvista's sustainability strategy
Sustainability is a guiding principle in Rugvista’s operations and shapes how we make decisions, develop our assortment, and collaborate across the value chain. Our approach aims to create long-term value by balancing sustainability ambitions with customer experience and competitiveness.
In 2025, we further developed our sustainability strategy and clarified our focus in the areas where our impact and business risks are greatest. The strategy is structured around three focus areas – Planet, People, and Governance – which reflect our most material sustainability topics and form the basis for targets, priorities, and follow-up.
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Planet covers our efforts to reduce environmental and climate impact through sustainable material choices, resource efficiency, reduced emissions, and an increased focus on circular solutions.
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People focuses on working conditions in the supply chain as well as a safe and inclusive work environment within our own organization.
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Governance covers responsible business conduct through codes of conduct, clear requirements, and structured follow-up. This means that work within Planet and People is carried out with clear governance, systematic follow-up, and in accordance with applicable regulations.
We implement the strategy through clear requirements in the supply chain, the material matrix as a guiding tool for product and material choices, validated climate targets, and continuous monitoring of key metrics. The priorities are based on Rugvista’s double materiality assessment and are integrated into the company’s risk management and strategic governance. Identified sustainability risks and opportunities form the basis for actions and follow-up and are reported in the Planet, People, and Governance sections, as well as specifically in the Sustainability Risks section.
The UN Sustainable Development Goals
Rugvista is a participant in the UN Global Compact and operates in line with the initiative’s ten principles on human rights, labour standards, environment, and anti-corruption. The UN Sustainable Development Goals (SDGs) provide an overarching framework for our sustainability strategy.
Our prioritization of the Sustainable Development Goals has evolved over time. In 2025, we refined our selection of priority goals based on our double materiality assessment and our evaluation of where Rugvista has the greatest impact and the strongest opportunity to contribute in a measurable way.
Below, we present the Sustainable Development Goals that Rugvista prioritizes for the period 2025–2030, and how these are linked to our focus areas and targets.
Priority Sustainable Development Goals 2025–2030
SDG 13: Climate action
Linked to: Climate change (Planet)
Focus: Emissions reduction in our own operations and in the supply chain
2030 targets: –50% in Scope 1–2 emissions (base year 2019), Halve CO₂e per sqm of purchased rugs (base year 2021)
See section Planet
SDG 8: Decent work and economic growth
Linked to: Own workforce and workers in the value chain (People)
Focus: A safe and inclusive work environment internally, as well as social compliance, audits, and improvement plans among suppliers
2030 targets: Employee Engagement Index (EEI) 85, 100% of suppliers covered by our code of conduct and third-party audits
See section People
SDG 16: Peace, justice and strong institutions
Linked to: Responsible business conduct (Governance)
Focus: Transparency in the supply chain, anti-corruption, and responsible business relationships
2030 target: Full transparency across Tier 2 suppliers and zero tolerance for corruption
See section Governance
Rugvista’s sustainability work is conducted in close collaboration with external initiatives and industry organizations. In addition to the priority Sustainable Development Goals, we also contribute to other goals through initiatives such as promoting equality and inclusion. These efforts are reported within Planet, People, and Governance but are currently not defined as priority SDGs.