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Multi-year overview

SEK thousand if not stated otherwise 2025 2024 2023 2022 2021 2021-2025 CAGR
Operating income 785 516 696 102  704 718  640 958  706 527  2,7%
Net revenue 784 390 694 847  702 203  639 273  704 984  2,7%
Gross profit 496 316 432 022  435 571  396 145  455 698  2,2%
Gross margin, % 63,3% 62,2% 62,0% 62,0% 64,6%  
Operating profit (EBIT) 78 508 60 705  85 403  74 919  127 658  -11,4%
Operating margin (EBIT margin), % 10,0% 8,7% 12,2% 11,7% 18,1%  
Profit for the period 62 496 51 771  69 962  58 872  99 851  -11,1%
Profit margin, % 8,0% 7,5% 10,0% 9,2% 14,1%  
Earnings per share, SEK 3,01 2,49 3,37 2,83 4,80 -11,1%
Earnings per share diluted, SEK 3,01 2,49 3,37 2,83 4,80 -11,1%
Solvency, % 1) 65,9% 73,9% 76,9% 71,2% 69,3%  
Return on equity 1) 13,0% 11,7% 16,3% 14,8% 25,5%  
Cash flow from operating activities 110 412 76 834  128 072  -11 744  104 806   
Cash and cash equivalents 241 918 219 463  208 936  139 978  218 116   
Average FTEs 94 99 90 92 82  
             
 1) See page for definitions and explanations of key performance indicators
Other KPI's 2025 2024 Change
Number of website visits, million 47.8 34.7 37.8%
Number of orders, thousand 379.9 327.0 16.2%
Number of new customers, thousand 269.7 238.0 13.3%
Average order value, SEK 2 901 2 940 -1.3%
Average TrustPilot value 4.6 4.7 -2.1%
Average return rate, % 14.8% 14.3% 0.5%

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